Modern & Organic Wedding at 21c Museum Hotel

Last fall, Whitney, Natalie, and I were asked by 21c to design, style, and photograph a shoot for their wedding branding/marketing. If you've never heard of this incredible hotel/museum, you need to visit.  It's a boutique hotel + contemporary art museum located in downtown Louisville.  They have since branched out and now have locations in Cincinatti, OH and Bentonville, AK with more popping up soon.

We spent some time really thinking on who the 21c bride/groom is. Obviously, they must appreciate art, culture and of course, wonderful food as their AMAZING adjacent restaurants cater all events.  The bride is classic and has great style.  They want a fun wedding in a laid back, cool atmosphere.  We wanted our shoot to involve all of those attributes- classic, stylish elements, a touch of quirky and whimsical, and just over all beautiful.  Below are the incredible images Whitney captured.  This was a fun project for us- it involved some late nights, comfy robes, and yummy food- all perks 21c tends to well!

A big thanks to all our vendor friends that helped with this shoot! Especially to our studio neighbors Heyman Talent for helping us secure our most beautiful couple! 

Creative Direction, Design + Styling: Jaclyn Journey & Natalie Officer | Floral Design: Jaclyn Journey  | Photography: Whitney Neal Photography | Paper Goods + Calligraphy: Lauren Ledbetter Design + Styling   | Venue: 21c Museum Hotel | Dress: The Dress Theory | Jewelry: Elva Fields | Cake : Stellar Sweets | Treats: Pleast & Thank You | Hair + Makeup: Kristie Hicks | Rentals: All Occasions